ZHI ZHEN ZU DAO TM
Branding
Year: 2021
Zhi Zhen Zu Dao positions itself as the benchmark within the premium integrated foot therapy industry. The brand identity centres upon the Eastern philosophical concepts of “harmonious integration” and “return to essence”.
The logo is constructed through the dual superimposition of the brand’s initial “Z”, forming a geometric framework where square and circle coexist. The outer contour adopts the orthogonal structure of traditional Chinese latticed windows, whilst the interior flowing curves evoke the imagery of a foot bath wooden barrel filled with water—when warm water fills the vessel, the journey of physical and spiritual healing commences. This graphic language conveys the Eastern wellness philosophy of “balancing stillness and motion, harmonising strength and gentleness”, whilst symbolising the brand’s innovative fusion of traditional foot therapy craftsmanship with contemporary service standards.
The overall visual aesthetic cultivates a tranquil and refined Eastern atmosphere, articulating the ultimate experience that “Zhi Zhen” pursues: within the everyday ordinary, through a sanctuary beneath one’s feet, arriving at the shore of bodily and spiritual restoration.
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