ZEBRA HAPPY PIZZA TM
Branding
Year: 2020
The conceptual framework for this design is encapsulated as: “Zebra + Pizza = [Happy, +∞)”. The zebra and pizza are combined to form the foundational logo imagery. By anthropomorphising the zebra and endowing it with elements of human social life, its textural patterns are reconstructed to integrate the zebra with pizza into a unified whole. Pizza is a food that brings joy; the fusion of food and emotion, the mutual satisfaction of spirit and palate, yields an infinite result of happiness.
Inspiration: Zebras are herd animals; without their companions, they will not rest. Day and night they gallop across the savannah, transcending time, longing only for reunion with their herd—once together, nevermore to part.
Encounter: The crisp texture of pizza, the satisfying weight it presses upon the taste buds at first bite, intertwines with the theme of a solitary zebra’s relentless pursuit solely for the sake of reunion. The joy of gathering paired with food that fulfils the human spirit yields this result: “Doubling happiness” :)
Empathy: In this city, people pass one another by—moments slightly squandered. Day after day, we operate with sweetness, yet a magnificent life may slip away in fleeting moments of joy. Thus, we infuse happiness into every pizza, placing joy and sweetness together into the oven. Each fresh, delicious creation serves as a token of warm camaraderie—all to wait for you here, to gather with us, to be happy together.
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