MCI. DESIGN TM
Branding
Year: 2021
The brand identity of MCI. DESIGN centres upon “Mountain” as its core visual element, interpreting the brand’s premium positioning and professional expertise through geometrically abstracted twin peaks. The letter “M” serves both as the brand’s initial and as an abstract expression of mountain form—the stable triangular structure symbolising design’s solid foundation and quality assurance.
The parallel peaks convey the brand’s relentless pursuit of elevation: ascending like majestic mountains, progressing layer upon layer; refined like quality, perfected to excellence. The extension and layering of mountain ranges metaphorically represent the multidimensional integration capabilities in comprehensive interior design—space, materiality, and aesthetics—whilst the clean geometric language exemplifies the brand’s design philosophy that embraces both international vision and contemporary aesthetics.
The sans-serif typeface “MCI. DESIGN” paired with the mountain icon presents a brand character that is minimalist yet powerful—reducing ornamentation, returning to essence, embodying the premium lifestyle aesthetics that MCI. DESIGN advocates: refinement found within restraint, craftsmanship revealed through detail.
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