LOUDER SPEAKING TM
Branding
Year: 2020
Targeting the K-12 eloquence education sector, we translate the brand philosophy of “listen to your progress” into a visual symbolic system.
A child’s precious childhood occurs only once, yet the eloquence education received in those formative years accompanies them throughout their entire life. The rounded typographic forms paired with lively, playful colours embody the spirited vitality of a children’s brand. The character “[少]” (shao, meaning “youth”) employs the volume maximisation icon of a loudspeaker as its primary design motif, with strokes rotated and transformed upon this foundation, emphasising the brand’s service philosophy: “encouraging children to speak their thoughts aloud with confidence”. In this complex world, we need more courageous voices to be heard.
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