HIGHEST GOOD TM
Branding
Year: 2022
As one of the applied cases for the Huan Yuan Calligraphy, the Highest Good Graduate Design Exhibition continues its core design philosophy of “restoring modernity with tradition”.
We adopted “celestial bodies in the vast universe” as the visual motif, likening the emerging design talents on the threshold of their professional journey to independently luminous stars within the boundless cosmos—each celestial body possessing its own distinctive trajectory and radiance. Based upon this concept, we not only created the brand identity for the Highest Good Graduate Design Exhibition, but also developed a comprehensive visual identity system for the inaugural 2022 graduate exhibition. The convergence and radiation of celestial bodies serve as a metaphor for the essence of design education: at the intersection of heritage and innovation, each creator will illuminate their own design universe with singular brilliance.
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